If You Are A Foodservice Operator:


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  • "Recipe Intelligence":

    Your recipes are already great, but MenuMax™ makes them do truly amazing things. It automatically matches ingredient pricing from your distributor order guides, so you can effortlessly track your food cost percentage for each menu item. MenuMax also automatically analyzes your recipes' nutritional content at the time of recipe input, so you can provide your patrons with nutrition information for each item you offer. Not sure if a food product will meet your recipe specifications? MenuMax integrates AFS Food Profile® product data to provide the most current descriptions, pack sizes and nutritional data about products on the foodservice market.
  • Easy Recipe Entry:

    Our oh-so-simple recipe entry tool allows you to upload recipe files from your computer or copy and paste them from virtually any source. Little to no typing is required! In no time at all, your recipes are kitchen-ready!
  • Nutritional Analysis:

    MenuMax leverages data from ESHA Research, a leading provider of nutrition-analysis solutions to companies all over the world. Its exhaustive nutrient database includes items in the FDA/USDA database, plus tens of thousands more!
  • Free Recipe Collections:

    Want exclusive access to professional-quality recipes? MenuMax constantly adds recipes from our trusted partners to bring you chef-tested recipes you can use in menu planning.
  • Sub-recipes:

    Do you have a sauce that goes great with chicken and fish? Our sub-recipe designation feature prevents you from having to enter the same sauce recipe more than once. "Recipe Intelligence" is all about saving you time.
  • Recipe Scaling/ Conversion:

    We realize your prep demands will change each night. That's why MenuMax provides valuable scaling and conversion tools to save you the time you would have spent recreating a recipe for different event sizes. The recipe-scaling tool offers a baker percentage option for recipes involving flour.
  • Order Guide Management:

    Order guides are the foundation for food costing in MenuMax. After a simple upload, MenuMax automatically matches the products in order guides to the ingredients in your recipes. We do the work for you! You can upload an unlimited number of order guides, or ask about having your distributor update MenuMax for you!
  • Reports:

    Sometimes pictures and data speak louder than words. MenuMax constantly adds new reports that allow you to make real-time decisions based on your real time costs. Get a snapshot of what your menus are doing for you today!
  • Advanced Printing Features:

    After your recipes become intelligent in MenuMax, print and share them in various formats like index cards or full pages. Choose whether to print images, nutrition and food costs. Printing menus and nutritional labels is a snap with MenuMax.
  • Video Tutorials:

    Sometimes you just want someone to show you how it's done. Our exceptional library of tutorials demonstrates culinary tips and techniques professionals like you are using throughout the industry. We also include detailed tutorials on getting the most out of MenuMax.
  • Menu Planning and Scheduling:

    Create or reuse existing menus and use our intuitive forms to schedule them for the future. You can easily schedule tonight's specials or meal cycles for a large-scale foodservice operation.
  • Kitchen Consistency:

    MenuMax securely stores your recipes and menus in standardized format. You can rest easy knowing that all of your recipes and menus are anywhere with an Internet connection. You can also upload plating images for presentation continuity.
  • Collaboration:

    MenuMax provides a powerful platform where restaurant operators and their distributor sales reps can work together to increase productivity and profit margins.
  • We're a SaaS-Model Company!

    Software-as-a-Service means you never have to download any software updates or buy any hardware, so you will have access to exciting new features the moment they become available. If you are reading this you already have all the software you need-a Web browser.

If You Are a Foodservice Distributor:


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  • Sales Leads:

    The MenuMax Distributor Dashboard includes a weekly updated database of newly opening restaurants across the nation. MenuMax will use your profile information to deliver information based on your geographic sales territory. All the contact information you need to court new business will be at your fingertips.
  • Collaboration:

    MenuMax provides a powerful platform where restaurateurs and their distributor sales reps can work together to increase productivity and profit margins.
  • Menu Consultation Tool:

    MenuMax serves as a robust tool for DSRs to show how using their products as recipe ingredients will impact food cost percentages and profits. DSRs can go above and beyond by helping operators see nutritional calculations. And, they can suggest nightly specials using your featured products.
  • New Product Introductions:

    MenuMax makes it easier to introduce new products to your customers. Also, you can easily show the impact that branded or private-label products will have on the menu's overall profit margin.
  • Brand Resource Library:

    The MenuMax library of branded manufacturer materials includes fact sheets, logos, presentations, spiff program sign-ups and other promotional collateral. Once again, MenuMax strives to do all it can to help in your sales calls.
  • Reports:

    MenuMax prepares menu reports that will help you provide your customers with meaningful data. Show them which menu items are "stars", "challenges" and "dogs." [Read this article for more information on menu engineering.] Give them data that supports demand for your products and drives their profits.
  • You Become the Expert:

    MenuMax automatically integrates AFS Food Profile product data whenever you enter the GTIN number for an uploaded product, ensuring you will have all the information when a customer asks about ingredient specifications. Profile's comprehensive data could give you nutritional or packaging information unavailable anywhere else.
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